Social networks every day become more popular, and many parents are disturbed by that time which their children spend at the computers, corresponding or reading someone else's pages in similar networks. However, social networks can not only take away time, but also bring notable benefit.
Virtual friendship
The most obvious useful function of social networks – a possibility of communication. Actually, for this purpose they were also thought up. Thanks to the Internet and the computer, it is possible to communicate with people where they were instantly. Social networks made communication with the school friends who were schoolmates and colleagues simple, more than ever. By the way, one more unobvious plus is a consequence of it: having an opportunity to conduct noncommittal conversations, people improve the communicative skills and cease to be afraid of communication. It is much simpler to strike up virtual acquaintances, than real, and even the people who are most closed in themselves, sometimes, find interesting interlocutors and friends in network.
It is impossible to forget that social networks can bring not only benefit, but also serious harm. It both waste of time, and lack of interest in real life, and danger of "improper" acquaintances.
Social networks give to everyone the chance of self-expression in any given sphere. It can be photos, notes, verses, needlework – generally, any creativity. The fact is that most of people practically always needs assessment and recognition of the abilities and talents, and on social networks, as a rule, there is a friendly spirit therefore the beginning authors, photographers and artists often select social networks as the launch pad. Except so necessary recognition, social networks, thanks to the mechanism of "reposts", allow to find popularity quickly.
Information exchange
The possibility of "reposts" is one more plus of social networks. It allows to distribute important information at short notice, having captured a great number of net surfers. It can be the important news message, the declaration of sale, rent or a vacancy, the poster of an action. There is a specialization "Marketing on social networks" at which students marketing specialists are trained to take advantages of social networks in terms of promotion of goods or the brand on the market. Many known companies, public policies and public figures have personal pages on Facebook or VKontakte. It allows them not only to report significant news and to express the position on important issues, but also to react quickly to responses of consumers, voters or admirers, creating at them feeling of participation.
Social networks are one of different favourite shelters of swindlers, mentally unhealthy people and persons just unsatisfied with therefore it is necessary to be careful, starting acquaintances.
At last, the popular page, for example, on Facebook, can become an additional source of income as many companies are interested in expansion of the advertizing sites, and the Internet (and social networks in particular) is the most perspective direction for advertizing. Some firms have different partner programs which meaning consists in payment of an agency fee to the user from whose page the order of goods or service was carried out. It is natural in order that the page was interesting to the advertiser, she should be rather visited.