Trade – one of the most profitable types of business. But only on condition of the correct organization. If the businessman does not know how to attract buyers, then hardly he will be waited by success. Though it is not so difficult to make it, there is a mass of ways to interest the potential consumer.
How to attract the buyer to goods?
First of all interests many owners of trade business how to attract buyers in the shop and to force them to buy any given goods. There are several cunnings:
- Goods on shelves have to be placed not too closely, otherwise they will just crush the consumer the quantity and he will hurry to pass by such shelf rather.
- It is better to have a row packings, contrast on color, which will draw attention at once.
- To allocate those goods which need to be sold quicker, by means of lighting, for example, to direct to it several lamps.
- To expose the most quick-selling goods at the level of eyes of the buyer – so he will notice it much quicker.
- Not to save on training of personnel – competent selling assistants will be able competently to advertize goods and will convince him to get.
How to attract buyers in new shop?
It is rather heavy to start trade business from scratch. It is insufficiently simple to open new shop, it is necessary to achieve that people began to come to it. For this purpose there are several ways:
- gossip hotline – to tell about new outlet to neighbors, acquaintances, friends;
- to distribute information in social networks, to notify friends and subscribers;
- to make the website of shop, to advertize on free electronic boards;
- to place a rack with advertizing before shop;
- to employ promoters and to distribute leaflets with advertizing;
- to carry out various actions, the presentations;
- to act as the sponsor in some high-profile public projects;
- to pay due attention to show-windows, an exterior and an interior of shop, to involve musical registration.
How to attract good luck and buyers - a useful plot
If all above-stated ways to attract the buyer did not yield desirable result, then national plots will help to attract good luck. For example, on a door of shop it is possible to hang up a magic hand bell. Previously in a new moon it needs to be started talking: Ring more loudly – take good luck to me! Let the monetary client by will not pass, impecunious will avoid! A ring will hear everything – adults and children will come! Amen. After that the hand bell should be hung out for a window, and to remove in the morning.