In fight for the buyer the sellers quite often use thin psychological receptions. For example, such as special selection of the flowers inducing to purchase. By psychologists it is established long ago that our brain differently reacts to any given kolor. Different colors excite or calm, awaken appetite or adjust on a philosophical harmony, cause sense of danger or security. And therefore coloring the marketing specialists dealing with an issue of increase in sales could not disregard science. In this article we will talk about the flowers disposing to purchase.
Already very long time ago during studying influence of color on perception of advertizing by psychologists it was revealed that use of the exciting or calming range has to be in direct ratio to the idea of which the advertiser wants to inform audience. It is necessary that the viewer empathized, participated in process? Then colors of a red range have to dominate. The goods for a dream or for small children are advertized — the calming blue paints perfectly will sell an audience subject. Therefore, resolving an issue of in what tones to issue premises of shop that influence of color rendered the maximum effect on sales, it is worth paying attention to the nature of goods which are offered in this outlet.
Warm and cold color in registration of the trading floor
Colors of a cold range, such as blue, white, violet and green cause feeling of tranquility in the person and remove stress. Use of similar flowers in registration of shop forces buyers to go longer on the hall, to examine goods and more carefully to consider purchase. In addition, influence of color on buyers such is that they treat turns in cash desk more patiently.
Colors of a warm range — yellow, red, orange - render opposite effect. For example, it is known that the prevalence red or orange in an interior causes nervousness and even claustrophobia in people. Visitors become uneasy, impatient, nervous, often leave shop, without having made purchase.
It would seem, there is no sense to make out the room in warm colors if harmful influence of these flowers on the consumer is known. However, similar paints have one indisputable plus: they draw attention. And if by an institution with a pale blue interior the buyer can quietly take place and not notice shop, then surely will pay attention to brightly registered red-orange outlet. Besides, it is necessary for not all institutions that visitors were late there for a long time. For example, the bistro is able to afford a bright interior which will attract visitors, but not to hold them there for the whole evening.
Practical use of color in registration of shop
One more conclusion of researchers of influence of color in advertizing such is that the same shade quickly soaps eyes. Paints should be combined and even periodically to change that influence of color on sales in the same outlet did not weaken over time. For this reason many modern shops use in registration of the hall at once several shades which divide space into zones. For example, if in shop is on sale both women's, and men's, and the kidswear, then these sections highlight with the different colors attracting different categories of buyers. So visitors are guided in planning of the hall quicker and find the necessary goods. Also researches about what color attracts buyers at various times year are interesting. Change of paints in registration of shop can strongly lift sales if in the summer to issue, for example, zones of sale of suntan preparations in golden-brown or yellow tone. For Christmas a combination red and white (colors of a hat of Santa Claus) very promote purchases.
The issue What Colour Disposes to Purchase? is perfectly resolved today by the professional designers decorating trading floors. Reasonable use in an interior of flowers will do only good to shop and will allow to increase sales considerably.