Marketing whale the tool coping with many tasks: allows to present colourfully and without wasting words all most important and interesting information on the company, its history of development, a unique product, to interest potential partners about cooperation.
Marketing whale - what is it?
Marketing whale is the bright and clinging a look presentation containing information on the company or organization. Marketing whale of the company exists in printing and electronic option where goods and services, interesting historic facts are in detail described from the moment of existence of firm, advantage and difference from the competitive companies. Marketing whale is shown during the meetings presentations, master classes.
Marketing whale – what enters?
Development marketing whale depends on tasks, a look and the purposes, but in general, it the following look information:
- differences from the competitive companies;
- list of goods or services;
- they brought the researches conducted on a product and service, what benefit what problems of clients were solved;
- evident photo presentation of process, scheme, chart;
- historical data on the company;
- information on employees;
- the list of clients, partners with whom the company cooperates;
- information on participation in exhibitions, conferences;
- awards, certificates, diplomas, letters of thanks;
- contact information.
Marketing whale - types
Creation marketing whale includes many important nuances and orientation on different target audience. There are several classifications of types marketing whale, everything them can conditionally be divided on:
- Marketing whale for the company – all information on the company has to be provided in figures (employees, achievements, growth, benefit, successful cases). The geographical area of work of the company, branches is specified. What plans for the future, answers to the frequently asked questions.
- Marketing whale for a product – the presentation shows unique properties and qualities of a product, responses of buyers, special actions, schemes of the order.
- Marketing or media a whale for the person. The presentation of the personality very responsible business, is important to cause trust of the potential client therefore information has to contain a competent greeting, responses, diplomas, awards, references to video, media with this person, also the name of a sort of services which are rendered by the person.
- Marketing whale for service. This marketing contains versatile information on benefits of the client, responses of partners what problems managed to be solved with the help of the order of service, answers to important questions.
- Marketing whale for an action. Advertizing of an action includes information on the action, the acting speakers, bonuses and pleasant gifts, for those who will remain until the end of the action. The brochure with all information remains at participants therefore it is important that all necessary contact information was provided brightly and pleased a look.
Marketing whale - structure and contents
The structure marketing whale is standard and comprises several blocks:
- The title page – a cover this that, the first what the client pays attention to, she should not be shouting and elaborate, containing many color spots.
- Information on the company. Simple words the given history of development of the company in which the people who created it and employees workers for the benefit and prosperity of the industry appear.
- Presentation of goods (service). In detail and with only inherent the highlight given the companies that the potential client wanted to order service or to buy goods.
- Clients, known brands. The list of partners, clients of the known companies and their responses from work, cooperation, purchase – it will cause trust.
- Target audience. Description of a portrait of the client: age, sex, problems and advantages.
- Certificates, licenses and documents of this sort will help to cause trust of the potential client that goods qualitative.
- The publication in media – it works for the company too and is an indicator that the company is sure of the goods, the rendered services.
- Work process. As work of the company, stages is constructed – bright photo reports will interest the client.
- Cases companies. Infographics, figures will give solidity.
- Contacts. The more it is specified ways of communication, the more probably that the potential client will not get lost and will communicate on contact, convenient for it.
The selling marketing whale
Effective marketing whale helps to solve a set of important problems, to attract new potential partners. This type of marketing has quality of novelty and the few businessmen use it as the tool, and those who already use, estimated competitive advantages and benefits. On a basis marketing whale it is possible to create landings, the video presentations, advertizing of a different type.
Design marketing whale
To develop marketing whale it is difficult multistage process of collection of information, images, responses, drawing up schedules. When all information is aggregated, creation of the presentation which is presented in two forms is necessary (paper and electronic). When developing it is necessary to pay attention to the following things:
- the electronic file has to be in the PDF format, up to 15 MB that it could be sent by e-mail;
- the standard number of pages – 12-24, but can reach also 100;
- if A4 size (vertical design) is used, then it is better to use the folder on rings, with the laminated inserts – it is convenient that as the designer the folder can be supplemented with new materials corresponding to sections;
- the size original for today is 21x21 square books on brackets, springs or a glue cover;
- the horizontal design is used when it is important to place big qualitative photos;
- such additional options as music, animation, hyphas, video in electronic option it is better not to use – it distracts attention from the main information, everything has to be in essence.
Marketing whale - cost
Marketing whale of SMM is the tool emphasizing image face of the company therefore if the head to seek to succeed in the business, you should not think of cheap options. The price policy depends on several factors: circulation, number of pages, technology of the press, creation of the model. Average cost of service:
- 12 pages (6 turns) – $512 – $530;
- 24 pages (12 turns) – $522 – $688;
- 48 pages (24 turns) – $932 – $1570;
- 64 pages (32 turns) from $1099;
How to make marketing whale?
How to write marketing whale? For this purpose it is necessary to decide on the purpose and tasks, to accurately register a target portrait of the client, to analyze all those problems which it faces and than the company can help it. To create marketing whale it is important to consider a set of nuances – it was told about them above, and it is not work of one person, it is better to connect team and to arrange brainstorming on subjects of sections that will be included in the presentation, the unique ideas will help to become that the highlight distinguishing the company from competitors.
Designer marketing whale
How to do marketing a whale independently? At an initial stage it is possible to try most to simulate marketing whale on the basis of templates which provide the websites designers, it still is useful also that experience and vision of what has to be the perfect presentation of the company, the project, service or a product is acquired. Templates can be picked up with the help:
- nekit.art;
- marketingkit.online.
The best marketing whales
The presentation can be made a masterpiece which will attract new buyers, clients, will increase demand of products on sales market, that is why it is worth using this new advertizing tool. Marketing whale – examples:
- Use of a bright red color spot draws attention, advantages are well stated, information causes trust because it is stated in such style that the producer cares for the potential buyer.
- On this turn marketing whale 10 benefits for the client, with the offer to undertake all risks of the client are described, there are references to documents.
- The company describes 5 simple steps on business advance, simple actions and saving of time are very important for potential partners and clients.
- Simple laconic infographics with figures without excess information is well perceived by a look and easily analyzed.
- The address is constructed so that the target client perceives it as the personal address to him.