Sometimes advertizing becomes a source of formation of demand at the person. Producers go on a lot of things to make goods or service attractive in the opinion of the potential buyer and to develop requirements at people.
If you sometime bought in fact to you absolutely unnecessary thing only because it was perfectly advertized, it will be for certain interesting to you to learn how advertizing affects your subconsciousness. Mass media successfully form requirements at the person, but if the nobility, how exactly it works, it is possible not to give in in the future on many tricks of sellers.
Management of attention
Influence of advertizing on consciousness of the population happens differently. One of receptions - management of attention of the consumer. To directly tell that the advertiser deceives you, it is impossible, however he takes away your thoughts in the party necessary to it. So, the seller can concentrate by means of an advertizing campaign your attention on those characteristics of goods which have no essential knowledge for its use − for example, to win arrangement of consumers due to explosive design of household appliances. Such reception the producer can take away buyers at the competitor offering similar goods at more attractive price.
Often under the influence of advertizing the consumer overpays, without noticing that.
Influence through fears
Advertizing can play a crucial role in acquisition of any given goods if the producer sounds a problem, and then will propose its solution by means of the product. These manipulations force buyers to think of such things which did not even come earlier to their mind. But acquisition of a new wonderful product can easily solve far-fetched problems, according to promises of advertisers. Sometimes the issue which is resolved by purchase of any given goods is really relevant for the population. However producers increase need of its acquisition, developing a subject of possible consequences for the person who did not buy their product.
Playing on fears of people, sellers offer the goods as the only solution of this problem.
Invocation to emotions
Some advertisers, realizing that the product is not capable to bring special benefit to the consumer or maybe even will do much harm to it, uses in rollers and pictures the most beautiful images, distinguished, bright, memorable, calling. You can observe such tactics, for example, in advertizing of alcoholic beverages. If the seller tells about an essence of the product, the person can think and whether it is worth spending for it the money and health. Therefore the purpose of advertisers in this case is to force people not to think, and to give in to emotions, to buy the beautiful picture and a deceptive slogan. Other commercials are executed with attraction of fantastic images. The consumer is distracted by them and again gives in to action of emotions, kind of coming back to the childhood. If you do not want to make thoughtless acquisitions as a result of advertizing, include critical thinking and objectively estimate whether on the business you need these goods.
Imposing of values
Perhaps, you are surprised, but some of your values can be imposed by advertizing. Attracting buyers, producers focus attention that with these goods you will be fashionable, modern a person. Also advertizing texts can contain phrases that popular media persons, stars use this product. Also manipulations on your desire to be the most fashionable and abrupt or not to lag behind at least in development the main part of society, can be based on the questions offers causing sense of guilt for the backwardness and unproductiveness. Further advertisers tell about the best practices of other people, average citizens or stars, and suggest you to buy a new product which as though will give you the admission in a certain conditional club. Certainly, in reality advantage of such purchases it is incomparable less, than promised in advertizing.