Avito – the popular Internet platform for placement of declarations by means of which millions of users had an opportunity to sell and buy goods, to exchange services. To use service it is possible on a free basis, Avito earns from providing paid services and also contextual advertizing.
On Avito there are more than 10 main thematic categories and a set of subcategories, in each of which there are special restrictions on free placement of declarations within 30 days. The limit is reached at repeated publications that causes inconveniences in commercial persons for whom this service is the main source of income.
At exhaustion of a limit the users can buy single placement of the new declaration or a package of placements for 30 days. There are about 30 packaged solutions from 5 to 1000 publications in size a month, and acquisition by clients of the corresponding services allows the website to gain constant income.
The following type of earnings for owners of the platform of Avito is providing paid services of promotion of declarations. At free placement the publication will gradually go down against the background of newer declarations, being put less noticeable for potential consumers. For this reason one of the most available at the price and popular services is called "Lift": after its purchase the declaration immediately rises by the top position in search results on the corresponding category.
One more inexpensive and rather known paid service is called "Activate for 60 days". By default declarations remain on the website within 30 days then automatically act. Purchase of special service will allow the publication to remain on Avito twice longer. The following service - "Premium" at the expense of which an advertisement is placed in the special block over all other publications in this category for 7 days. Also there is an option "VIP": the declaration is placed in large and well noticeable block in the right part of the website where remains for a week.
Users can get and some other options for advance, for example, "Select" (the declaration is selected in yellow color) and "XL declaration" (the publication receives the detailed description under heading with the indication of a contact information of the seller). At the same time it is possible to buy service packages of "Turboprodazha" and "Fast sale" which enter several listed options at once.
At last, the website of Avito earns from placement of contextual advertizing by means of such large platforms as Google Adsense and Advertising Network of Yandex. These are the special blocks with text and multimedia declarations displayed depending on the interests of the visitor which are considered by search engines. Cliques on such blocks bring the certain income gained from the budget of the advertisers ordering the corresponding contextual advertizing.