Google Adwords Express represents the simplified version of Google Adwords. It was created especially for small and medium business. The correct Google Adwords Express setup requires time and knowledge. How to configure google adwords express?
AdWords Express represents the effective tool for promotion of goods or service in the local market. This program allows local campaigns to configure the adwords account in a few minutes.
AdWords express is conceptually similar to traditional Google adwords, but has some key differences. The main difference of AdWords Express is that it was created as automated, simple in management of PPC as option for local advertisers. Google automatically selects search queries which will be displayed depending on category (for example, ad sets). It is not necessary to worry about keywords or optimization. If you decided to use Google AdWords Express, then for its setup you will need all several simple steps.
Step 1: Find the business
Visit the website Google adWords express and press the green Registration button. Google will ask to podverdit the country where there is your business and also the phone number related. After a podverzhdeniye of the phone number we confirm that it is your business by clicking of the It Is My Business button. If you could not find the campaign, we add it to business listing of Google. For this purpose we press the Add New Listing button. google will begin process of adding of your business in the database.
Step 2: Add information
In this section Google will ask you to keep information on your business. Than you will enter more information here, that Google will have the best understanding about your account and will have an opportunity to keep you informed different nuances and updates. Do not forget to add the e-mail and the website.
Pay Ososby attention to category of the choice. Depending on etoty the search queries will be displayed in the search engine. On this step try to limit them to one category. Only in this case you will be able correctly to monitor them. Enter selected by you otras business and the related terms in the field ""Category"" and Google will show the selected categories.
Step 3: Create the declaration
After the choice of category vyp you oluchit an opportunity to write own declaration. Do not forget to adhere to restrictions on the nature of headings and the description of the declaration. The advertisement shall belongs to the category selected by you. Remember that advertizing should contain surely the value of your goods or service for consumers, to contain a call to action which will force potential clients to click your declaration, but not competitors.
Step 4: Execution of the order
Now it is necessary to opredeleitsya where traffic will go. You can direct people to your website or the address page. The main thing that it should be the most rolyativny page containing information containing information which your potential clients look for on the basis of their search queries.
Time to define the budget of a campaign came. Depending on the category selected by you Google will make recommendations about the choice of the budget. It is optional to agree with Google. Solve what budget for you is the most acceptable. But you remember that the minimum budget makes $150 a month.
After that to a nasroyta the payment profile. Information entered here practically of an indentichn of information entered on the second step poey serious difficulties will not arise here.
Input of payment details will become the last step. Here you can select automatic and manual payments. The difference is only in whether you want to make advance payment for the expenses in Goocle Adwords or not. The solution depends completely on you. It is possible to make payment or in the form of the bank account, or the credit card.