Developing web-design, the specialist should observe competently balance between own vision of the solution of a task, requirements of the customer and the interests of target audience of the website. Only compliance of the made design to the interests of users can bring success to the project.
All essence of the website, that is, its thematic orientation, information filling (not to mention color scheme) – all this depends on what target users will be at the project. Even prior to creation of the website it is important to resolve this issue with the customer, the course of further work depends on the answer to it.
Define target audience quite simply. First, it is necessary to select the main categories of users to which this website can be useful. And it is necessary to select them on different indicators: age, sexual, professional, level of knowledge of the computer and Internet and so forth. Secondly, it is necessary to define the purposes of visit of this website. And thirdly, it is necessary to consider subject of the project and respectively, the user groups interested in this information.
As a rule, visitors of the websites can be carried to three main groups.
The first group is represented by people who use the old computer hardware. They prefer the simple and easily loaded websites which are not oversaturated by animation or images. The text design with a small share of graphics is most convenient to them.
The main part of users belongs to the second group. As a rule, these people have rather good computer hardware which allows them to browse the websites, more difficult on design. However they are interested in internal filling of pages, than their design more. Therefore for this category of users it is worth doing the simple and convenient websites which are not overloaded with excessive animation and graphics. The classical design of such website represents the web pages having columnar structure. And also with obligatory presence of "cap" with the name of the organization.
The third group is the people who are actively interacting with the computer sphere. They make no more than 5% of all users. They have the latest computer providing, they surely feel on the Internet, quickly and well perceive information, and given in different forms (text, audio, video, images, etc.). This category of users, out of doubts, will pay attention to design of the website, convenience of use of it, original solutions.
But there are situations when it is difficult to define specific groups of target audience. It is in that case better to make the website with neutral design. Not difficult, but not too simple, not bright, in tones pleasant to an eye. It should be taken into account that any age groups, people both women's, and a male, the person of different professions, with different education level and with the different installed computer hardware can be users.