The efficiency of advance of the website depends on that, keywords how competently are. The choice of keywords is the first step with which process of search engine optimization of the website begins. How to learn what requests will be made by your future visitors? For this purpose it is possible to use free services of search engines which allow to look at options of requests and their popularity.
Instruction
1. Make primary list of requests. It will be the main keywords defining subject of your website. Create the new document in the text editor and write all these words there.
2. Look on what requests your competitors advance the website. It is possible that it will help you to expand the list. Find the website on your subject and look at its source code. Information on keywords contains in the tag:.
3. Modify and expand primary list by means of services of statistics of Yandex and Rambler. Using these services, find additional phrases and their rate on each main request. Copy data retrieveds in the table Excel (keyword, interrogation rate) to provide the maximum presentation. Analyze the received requests and delete unnecessary. For each main request use a single sheet of the table Excel.
4. Add associative requests. In results of statistics of Yandex is the right column "what else was looked for by people". In Rambler – at the bottom of the page "look still". Select only those requests which are suitable for your website.
5. Once again analyze and filter the made lists. Delete words with very low frequency of requests.
6. Distribute keywords according to pages of the website. Add the Page Address column to the table Excel. If the page already exists, then enter its address. For each page make the list of its keywords. Select for the main 3-5 key phrases with the highest rate. For each internal page – one or two with lower rate. It will allow to see what pages of the website can be changed (to optimize) and also what new pages need to be added.
7. Constantly expand the list of key phrases to your website. Periodically contact services of statistics and look for new requests.