Internet polls – one of methods of rapprochement with clients, it allows to learn preferences of the users visiting any given website, their opinions on the events which are taking place in the world and many other things. Polls are necessary not to work at random, and will satisfy as much as possible needs and expectations of potential clients.
It is required to you
- - target audience;
- - purpose and methods of poll;
- - questionnaire;
- - website for placement of the questionnaire.
Instruction
1. To carry out overgrew on the Internet, it is necessary to decide on a research objective. For example, you want to bring a new product to the market or to change already available so that it attracted users more. In compliance for the purpose of poll its target audience, that is that group people which you will poll is selected.
2. Further it is necessary to select a research method. They can be quantitative or qualitative. The first will give you only statistical information in digital data, thanks to the second it will be possible to receive more detailed answers, but they will be more difficult to be subjected to statistical processing.
3. Now it is possible to start creation of the questionnaire. It should not be overloaded: questions it is better to make no more than 10-15, you should not abuse questions, difficult to perceptions, it is not necessary to ask about things deeply personal.
It is the best of all to involve the competent programmer very few people will manage with these to cope independently to writing of a program code of poll.
4. The questionnaire can be posted on the website, the blog, a forum. It is possible to use third-party sites which your target audience most often visits.
5. In a consequence, the received results need to be processed. For this purpose it is possible to use the statistical formulas, or specialized programs which are built in in tabular editors, the SPSS type.