Practically any Internet resource is interested in increase in attendance. To create a stable flow of unique visitors it is necessary to take complex measures for increase in recognition of a resource and also to carry out work on content.
It is required to you
- – analysis of target audience of the website
- – form of a subscription to updates for single visitors.
Instruction
1. Analyze target audience of a resource. Compare results with content posted on the website. Low attendance can be connected with the fact that the offered information is uninteresting or irrelevant for target audience. It is necessary to take subjects of publications which were most often browsed for a certain period and also information in which the smaller number of people is interested as a basis of the analysis.
2. Find partners for the website. If the resource has commercial focus, then in this quality clients can act. News agencies often practices partner relationship with the colleague companies. At the same time there is not only an exchange of banners, but also the publication of news of each other that also increases attendance and information filling of resources. The noncommercial websites will be able to find partners from among the companies with which they happened to work. It is necessary to exchange banners with the maximum number of partners.
3. Study possibilities of the CEO and apply this science to promoting of the resource. It should be noted that the specifics of this activity are not simple as it seems at first sight. For this reason CEOS-analysts expose rather high price tag on the services. Again return to the analysis of target audience, but this time it needs to be made in more detail. Study also all most popular requests for the last period of all search engines.
4. Make the list of key phrases on the basis of the obtained information. They can be included in texts of publications or to expose in the form of tags.
5. Create the specification for performers on the basis of the made analysis of search queries. As a result copywriters and bloggers should receive a set of key phrases with requirements for their inclusion. Search engines when performing request will lean on these phrases. At the same time bloggers who should be engaged in promoting of a resource beyond its limits should receive a similar task. It should be noted that it will be extremely inconvenient to owner of the website to combine all these roles: The CEO-analyst, the system administrator, the copywriter and the blogger, as execution of these functions demands not only time, but also certain skills.
6. Use services of the specialized enterprises and private workers who are engaged in the CEO analysis and promotion of the websites if independent attempts did not result in desirable result. As a rule, such services are provided by the team of workers who are among: CEO-analysts, copywriters and bloggers. The CEO-analyst registers the specification for performers, selecting the strategy of development for the project. Work of a professional command takes from several days to several months. The first results of work will be visible already a month later after indexation of updates.