Everyone can be mistaken is a part of our life. Only the one who does nothing is not mistaken.
SEO (search engine optimization) is not an exception - it is rather difficult sphere of activity requiring specific knowledge. In this article I want to tell you about the main mistakes which are still made by SEO specialists with links and content on the websites created and advanced by them. And what is remarkable – these mistakes are made not only by young specialists, but also experienced veterans.
Error No. 1 – all links conduct on the homepage of your website.
At first sight, it is logical that all third-party links conduct on your homepage – it is your "face" … However it is not simply wrong, it is very bad strategy because at the majority of the websites there are too much links to the homepage and what your website will be selected from this majority with? You will be lucky, if it is in search delivery on the 10th page …
Distribution of third-party links not only on main, and on all pages of your website will be good strategy. Simple example: Wikipedia – one of the most popular websites in the world. The analysis shows that in total Wikipedia has more than 600 million back links while the homepage has about 6 million references. It means that only 1% of their total amount of links indicate the home page while it other 99% goes on internal pages.
Error No. 2 – a stop in obtaining links after hit to the first page in search delivery.
After long and laborious work you at last saw the website on the first page in search of Yandex/Google. Joyfully rubbing hands and having relaxed, you stop working on further advance of the website – the objective is achieved …
Wait to be happy! It is only the first stage of your work – it is necessary to support further the process for fixing of result. No result can be eternal. It is necessary to keep up to date – it does not stand still. In terms of the search engine – your website was interesting to the user, constantly referred to it and suddenly once new links ceased to appear. Means, the website became uninteresting? Remove it from the top positions searching!
Do not stop working on the website – and then it will always be on the top lines of Yandex.
Error No. 3 – lack of the blog on the website.
One of my clients, the marketing director of N, asked to write several news to placement on the website for the purpose of attraction of additional traffic. When I asked: "How many it is necessary to write messages?", I was answered: "Not important, all the same nobody reads them …"
It is one more error in your strategy of advance which meets at specialists of "old school of advance" - they consider feedback from audience and regularly updated content waste of time.
How often can you change contents of your website? Practically never – the website contains important information on you or your company, on your services and the prices, etc. And by means of blog postings you can daily add new content on your website that very much is pleasant to search engines as they see that the website lives and prospers.
Error No. 4 – ignoring of relevance of content to subject of the website.
Two big errors of internet marketing:
- Marketing specialists think that people are silly.
- Marketing specialists think that search engines are stupid.
The famous marketing specialist George Lois told once: "If you think that people are silly, you will spend all life for stupid work".
And he is right for 100% - people are not silly, they are clever and most of all appreciate trust to themselves. If the visitor of the website sees that for you it is indifferent as far as content corresponds to its requests, it will hardly return to you once again. As well the search engine can distinguish compliance of contents on pages of the website to its subject.
Do not repeat these simplest errors and the number of visitors of your website will increase every day!