There are several types of optimization of the website. Search engine optimization and social are some of leading, these two sources of traffic are most available. Those who are engaged in search advance are guided by receiving visitors from search engines. For this purpose it is necessary to improve in a certain way the website, to arrange its content under search queries which people use by information search.
Social optimization assumes entering of such changes into the website which will promote receiving unique transitions from social media so popular today. Practically each user has the registered profile in VKontakte or Facebook. And very many people spend a lot of time in such networks, viewing different information. At the same time it would be quite good to receive this traffic to himself on the website, thereby having increased its popularity and having received a certain benefit from it.
In what feature of SMO
By optimization of the website under social traffic it is necessary to consider features of those people which use social networks. This audience differs a little from that which got used to the traditional websites and forums. First of all, it concerns design and different elements used on the website. Users of social networks got used to such standard elements as buttons of likes, retweets, comments and other elements. If use of social media for receiving traffic is supposed, then without fail it is necessary to take care that the website had these elements on the pages.
Also this audience enough crucially treats also convenience of stay on the website. Therefore it is necessary to adapt the website for similar needs and to take care that visitors felt on pages of a web resource most comfortably. People from social networks got used that it is possible to share freely some information with the acquaintances that there is an available chat for communication that can be browsed how many people still liked any given publication and so on. All this needs to be considered during creation of design for a resource which will receive the main inflow of traffic at the expense of social media.
SMO assumes also vigorous activity directly on social networks. It is necessary to create the group and to untwist it, attracting everything new and new participants from other groups or due to a huge number of the acquaintances. And to attract even more visitors, it is necessary to conduct active communication and in other popular groups, constantly urging to join the group or to pass to the website.