The pictures from time to time replacing a usual logo of a search service of Google are result of work of group of staff of this company. The ideas for such images are selected in the course of discussion or proceed from users of service who have an opportunity to send the wishes by e-mail. By recognition of staff of Google, one of selection criteria of a subject for the picture is the surprise.
For the first time the logo of a search service of Google was complemented with the picture in 1998 when in the USA passed next, the thirteenth, the Burning Man festival. The legend says that the idea belonged to founders of the company of Lari Page and Sergej Brin who added to the second letter "about" in a logo the stylized figure of the person with the raised hands. The picture reminded an emblem of the festival which is taking place from last Monday of August to the first Monday of September in the desert of Blek-Rok of the American State of Nevada, and its emergence had to designate that at office of the company there is nobody. This story occurred even before official registration of Google which took place on September 4, 1998. However the idea of periodic change of the main picture of a search service took root.
Two years later founders of the company asked Denis Khvan to make for the homepage of service the picture in honor of the Bastille Day. The image was pleasant to users of the searcher, and his author had to be engaged in creation of similar pictures for Google. At first images were devoted only to large holidays, is later than their steel to hang out on the page of service in honor of events like the Birthday of the inventor of a zipper or anniversary of a popular dessert.
For lifetime of Google on the website of the searcher more than one thousand pictures which creation could demand from a couple of hours before a month of work were replaced. For their drawing both graphics editors, and more traditional means are used. The image devoted to anniversary of the Austrian artist Gustav Klimt, Jennifer Hom executed oil paints on a canvas.
The surprise element to contents of the homepage of a search service is entered by the small team of the talented illustrators and technicians working at the Californian office of the company. The designer Ryan Germik who can be seen in the clip of 2007 telling about Street View service is considered the creative head of this group. All who in 2011 were a part of design collective acted in the short silent movie used as addition to a logo of Google on the occasion of a birthday of Charlie Chaplin.