Retail trade is true art of belief. There is a large number of factors which make impact on behavior of consumers, but the main thing from them is a visual perception. Important parameter when choosing goods its appearance is considered. And here in the forefront there is a color, leaving behind other factors
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Experts collected statistics which will help to understand psychology of color in marketing and its influence on consumers.
During the researches it was established that upon purchase of a new product of 93% of consumers make the decision, making a start from appearance of goods. 6% base the choice proceeding from tactile feelings, 1% wants to try a product or to listen to it. And here at 85% of buyers color is on the first place.
Psychology of perception of color in advertizing and trade
Color can carry out different influence on consumers. For example, color which attracts residents of India can be indifferent for inhabitants of North America.
So, it should be taken into account influence of various flowers on behavior of buyers:
- Use for a pacification. Scope: beauty industry.
- Apply to promotion of female goods.
- Its direct association is the solvency. It is pleasant for eyes and is applied to relaxation.
- Red is the color of energy strengthening pulse. Very often apply in total sales.
- Draws attention to a show-window.
- Blue very often use in banking sector. The psychology of color has the value and in business. That's it blue color is a suitable decision.
- Causing aggression, that is, agitates on action commission: to buy, sell, create, etc.
- Black color is powerful and glossy. Often uses it at realization and advance of precious jewelry.
The psychology of color in advertizing is a unique ability to attract buyers, changing their behavior.
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