For certain the word "Lipton" causes associations of tea in bags in each of us. But very few people know that Lipton is still a surname of one of the most famous English businessmen, the tea magnate, the creator of this brand Thomas Johnston Lipton.
Of course, our hero was not the first dealer who delivered tea to England and began to sell. But why this ordinary sociable man could create the tea empire which glorified his surname for the whole world and made him the millionaire?
The fact is that Thomas Lipton owned several secrets of vital success and throughout all the life used them. And now we will share them with you.
- Readiness to cardinally change the life. In 15 years Thomas Lipton went one to other country (to America from the native land of England) to earn though some money.
- Self-discipline and high working capacity. In America Thomas Lipton did not neglect any work, even the heaviest. Beginning the worker on plantations of tea and tobacco, after all, he became a seller in the New York grocery.
- Economy of means on start. Having returned from America, Thomas Lipton opened own grocery little shop, applying that experience which got when he worked in the States. For economy of means, the young man himself was in shop both a seller, and the managing director, and the purchaser of goods.
- Original approach to clients. To attract buyers in the little shop Thomas Lipton beautifully and unusually spread products on show-windows, hung out cheerful caricatures, highlighted them gas lamps in the evening, and in a week changed for new caricatures. By Christmas of 1881 Thomas Lipton ordered a huge piece of cheese behind which the turn was built at once. Trade went successfully, and in 5 years Thomas Lipton had 11 shops in England.
- Intuition and analysis of the market. Thomas Lipton quickly enough understood that to sell tea is a favorable business and then set to himself the object - tea has to be not only qualitative, but also available at the price for most of the population. He bought tea plantations on the island Ceylon and organized the personal fleet not to pay intermediaries for transportation of tea.
- Maintaining uniform style of goods. In order that goods Thomas Lipton made success among buyers packaged tea in bags and displayed it in boxes (before tea was on sale by weight), and packing was recognizable.
Tea won recognition at the queen Victoria soon. And in 1887 Thomas Johnston is entitled some Lipton "sir" from the English queen and there takes place dedication in knights. Thus, the ordinary guy from grocery little shop created the tea empire which became world-famous.
As you can see, such simple human qualities as diligence, speed and originality of thinking and respect for buyers led Thomas Lipton to development of million business and world fame of Lipton tea.
And you never refuse the dream, improve abilities which you own and constantly you strive for the goal. Good luck!
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