Modern businessmen do not ignore Internet promotion of the products or services. And not for nothing. Mechanisms of sales can be used successfully, including, and on the Internet, but with only that difference that you will not be limited to walls of one shop in one settlement. Before you the whole world is open. What to begin in advance of the website with? There are classical fulfilled methods of optimization, promotion and involvement of visitors.
Instruction
1. For advance of the website first of all content matters. For a start issue the homepage of the website. Write about yourself and the business, the advantages, the history, the activities and opportunities which you offer your clients. From first lines declare who you are.
2. Each text which is available on the website or ordered from copywriters should be analyzed regarding keywords and SEO optimization. All texts should contain the keywords entering a semantic kernel of the website. That to make it, it is possible to carry out the analysis of the websites of competitors and to use service of Yandex - wordstat. Pay attention to existence on the pages H1, Title, Description. Headings of pages of the website also require optimization, signatures to images too.
3. The successful solution for advance – maintaining own news feed on the website. It should be visible on the homepage. In news the easiest to show to readers that the website is constantly updated that life in your company boils that to collective is what to be proud that branches of a company open that you hold sales and publish new articles on the website. In news congratulate readers on holidays and hold draws among Internet users.
4. Add on the website not less than 100 text pages with very useful CEO-optimized articles. Texts should be written with occurrence of the necessary keywords and on carefully thought over headings relating to scope of your activity. Articles will also be the most important engine of the website in the long term. It is possible to write articles about the company also: the history of education, a cooperation condition, about each specialist, the section with video and a photo gallery. One of secrets of "seoshnik" - entry of keywords into the first 300 signs of article and into the last. In the text of 2-3 thousand signs of repetitions of keywords there have to be not less than 3-5 times and once – in heading.
5. Register the website in 1000 and more directories and acquire the indexed links on other websites. It is the so-called "reference weight" which will become main "fuel" of advance of the website. Advertizing links on third-party sites are given increase in the index of quoting (TIC). It is important for a website raising in extradition of searchers. These procedures should be done after internal completion of texts of the website. Usually links are bought in directories and at the exchanges. It is possible to begin with small – to add to 50-100 free directories manually. Positively links work in: social networks, a question answers of large sites, at forums, in comments on articles and news, etc. The effect of reference advance will be visible only in about 3-4 months.
6. The most right instrument of sales — Internet mailing. You learn to write the selling advertizing letters with "catches". To gain own base of subscribers, it is necessary to install on the website a form for adding of the e-mail address and to promise something to the reader in gratitude for a subscription. And having only gathered 200-500 addresses, it is possible (and it is useful) to begin to advance the website through regular mailing.
7. Website promotion in network by means of direct-advertizing and SMM. The first is a contextual advertizing in Yandex - and Google declarations. The second is an advance in social networks, set in groups of subscribers and advertizing. Register in social networks on behalf of the company and post there news, taking subscribers, it can do to any beginner. It will not cost kopeks. And concerning advertizing, in case of urgency, it is possible or to contact specialists (and to fork up), and it is possible to hold off a little until the website itself, thanks to earlier done actions for optimization, leaves in a top of extradition of searchers.