Advertizing on the Internet – one of the cheapest ways of receiving visitors. There is a set of different ways to declare oneself to potential buyers. However, not everyone understands, similar advertizing how exactly works.
Instruction
1. In the beginning the target audience of the project is defined. If the goods are designed only for married men, then there is no sense to pay money for demonstration of an advertisement to little girls. Depending on an ad format the main keywords are formed. For example, "purchase of an eletrodvigatel".
2. Then the site for placement is selected. There is a huge number of different types of advertizing. However search engines and social networks act as main "advertising agencies". Exactly there the most part of the interested users who can be distributed according to certain data is brought together. For example, it is possible to specify specific requests in contextual advertizing.
3. After that there is a tracking conversion. That is the number of the users who performed the necessary operation divide into the number of clicks on advertizing. Let's say from 1000 clicks on advertizing of the credits of 15 people left the application. Respectively, conversion of 1.5%. Having made a set of advertisements, it is possible to reveal the most effective offers and to use them.
4. Further the advertizing type is selected. One of the most effective and expensive options – contextual advertizing. The prices of it have auction character: the more advertisers in a niche, the more it is necessary to pay. However traffic very qualitative, users are interested in the offer.
5. Create the advertizing company in some search network and generate the declaration. Specify on what requests the users will see it. For example, "how to win against laziness". The visitor, coming into delivery or on the website of the partner of network, will see your declaration and with some probability on it will click.
6. Targetingovy advertizing is declarations which are shown to specific users of social network. Let's say you sell female cuticle scissors. You specify a sex, age and other indicators in settings of declarations. Users with these criteria see advertizing and only then solve whether your goods are necessary to them. Respectively, the efficiency is much lower here.
7. Teasers are an enticing square images with bright headings. Traffic here is not regulated in any way so users to whom your goods or service are not necessary at all can even click the declaration. However thanks to the cheap price, traffic it is possible to get much more.
8. PopUnder, ClickUnder and other are declarations which redirect on the advertiser's website without the permission of the user. For example, you came on a resource, clicked an empty part of the screen, and threw you on the website selling diets. The efficiency is considered one of the lowest.