Keywords - "lighthouse" on which searchers issue websites when performing search query. Existence and the correct use of these words defines the number of visitors of the website.
Instruction
1. Select keywords which you are going to use. Define the main subject of the website then make the maximum quantity of phrases of two-three words which it is possible to describe it. Do not use single words – most of Internet users when forming search query enter several words, understanding that so they will quicker find the website necessary to them. Besides you risk to get involved in the competition to much bigger quantity of the websites, than those that are similar to you in a profile. Using several words, you will attract the target audience.
2. At difficulties in creation of a key phrase use WordTracker service. Enter a name and your box of e-mail then click Start the trial. On the following page enter keywords which you created earlier, and click Proceed.
3. Start Excel. Create the table with four columns. In the first there will be key phrases made by you in the second – popularity of request on them, in the third – number of the competing websites, and in the fourth – the index of efficiency. Fill the first column, having entered in it all key phrases which you created, after that banish each of them through WordTracker service. Using results of the Count column, fill the second column.
4. Use AltaVista service. Enter a key phrase into a line. You receive number of the websites which pass on it. Copy it in column No. 3. Do this operation for all key phrases which are in the first column.
5. Enter a formula of the index of efficiency of =IF(C20,B2^2/C2*1000.0 into each cell of the fourth column. Sort data retrieveds by decrease. In the first column you receive the list of the most effective key phrases.
6. Use the received key phrases in tags, in content, headings and comments. When forming the name of the tag it is optimum to use the key phrase "diluted" with several more words. In the description of a tag enter two-three key phrases, but you monitor to going too far and maintaining harmony of the text. You monitor also that key phrases were not too strongly selected. To the same rule, namely, to use of the maximum number of the key phrases which are not distorting the text and avoiding rushing in the opinion of repetitions, it is necessary to follow also at an insert of key phrases in headings, content and comments.