Promotion of goods and services does not happen in social networks chaotically. It is supported with accurate strategy. Each brand has it the. However it is possible to select the general steps of its creation.
Concept of the company
It is an ideological basis of business or the plan. At this stage you need to define competitors, on their background to select the advantages and shortcomings.
Purposes and tasks
The correct setting of those speaks about long term of your project. Answer yourself questions: that you want in a month and in a year. adequately evaluate quality of the brand and its advantage. And you will find paths of achievement of your business purposes.
Target audience
Make a portrait of your audience. It will make your advertizing on social networks aim (a relevant target) and will help to reduce financial expenses. Separate your CA into segments (group "in interests"). For example, your goods / services are equally useful to youth and pensioners, students and housewives, etc. At ad creation use "hooks" (triggers), i.e. make the favorable proposal for each group.
Social networks
Study on what site most of all your potential clients / buyers. Ideally it is necessary to make SWOT analysis to look how on social networks your competitors interact with clients. And as far as their audience corresponds to yours.
Content plan
Here specify the exact time of posts, their type and subject. For a start the plan can be made for a week/month ahead taking into account holidays and actions of the company. Do not forget about actions, "black Fridays" and competitions. It considerably increases popularity of the account.
Plan of interaction
Mutual promotion strengthens positions of any brand. Therefore think of the partners, prepare publications on the general subject, agree about barter, create unique offers.
Publications
You pass to a practice. Start implementation of the content plan. For this purpose graphic programs for processing of a photo and video and also a simple style and wit for creation of interesting text filling will be necessary for you.
Analysis
The mechanism is started a month ago? It is time to form statistics: consider likes, reposts, comments. Do not forget about the number of subscribers and coverage.
Correction
After the analysis, perhaps, correction of mistakes will be required. It means changes in strategy (creation of content, rebranding).
Automation
Save the time! Load posts into SMM-planner, use automatic systems of analytics, study the exchange of advertizing and the system of forming of groups for the retarget.