Web designers and administrators of the websites use CTR abbreviation for designation of a ratio of number of clicks to number of demonstrations. CTR is "probivy" on advertizing and shows how many visitors of the website became interested in the link or a banner and clicked it and how many passed by.
Instruction
1. Each who ever posted advertizing on the website, knows, good CTR is how important. The systems of advertizing which make payments to webmasters for cliques on the placed partner advertizing are called Pay Per Click.
The optimum level of an indicator of CTR depends on many factors – orientations of the website, use of narrow or broad subject, the number of visitors, marketing, design of a banner and many other. For the websites of broad subject with small advertizing blocks 0.5%-1.5% can be normal coefficient of CTR. While the specialized websites which content is complemented with logical advertizing blocks can have % CTR 20%-30. What high would not be coefficient of ""probiv"" of your website, you can raise it.
2. Be at relevant keywords (keywords) for pages of the website. Contrary to opinion "frequent request – a large number of visitors", use low-frequency requests (LF) and very low-frequency requests. If article material on the page does not open a heading subject completely, the advertizing block placed directly under the text will receive click.
Key phrases should be specific. Contents in them specific words is optimum. For example, "movie" - high-frequency request, "the Indian movie" already narrows search space, and the design "the new Indian movie about love" makes request by low-frequency. Use key phrases from 3-4 words. The special programs working in the automatic mode and also Vordstat Yandex will help to pick up them.
Do not neglect synonyms – people differently state the same request: "Indian movie about love" and "Indian cinema about feelings".
3. Blocks of contextual advertizing should be identical on design with the rest of the page. Use body types and their size, color of background and links. Have blocks with contextual advertizing in so-called "hot zones" are the places on the page which usually have the highest CTR: a website cap, the block near a column of news and updates, the block before comments at the end of article. Blocks with flash-advertizing on the contrary should attract attention. Make them bright and big if such formats are available in the partner program.
If you create a banner, include in its text words which motivate to act that the visitor by all means wanted to click the declaration. The uniqueness of advertizing and its exclusivity always attracts consumer interest.