According to the consulting company PwC by 2018 the share of retail Internet sales in Russia will reach 18%. And this despite the fact that already now 43% of the Russian Internet users say that they quarterly make purchases in network. And in Moscow this indicator passed for 50% for a long time.
The website allows to contact to the potential buyer 24 hours a day, 7 days a week and to take orders all the year round, regardless of weather conditions, a season, time of day or location.
By means of the website it is possible will reach practically any target audience, to measure down to the penny attachments in the advertizing company, to automate the process of selling goods and services, having practically excluded a role of the person and to create the customer base.
There are several key receptions which will allow to increase sales by means of the website several times, without spending money for advertizing.
Free offer
One of the easiest and effective ways to increase loyalty of the client the free offer is. The visitor of the website can offer consultation, goods, audit, the e-book. The main thing that this offer was free. The client does not like to take big steps to cooperation at once — he needs to evaluate the seller and to feel a certain level of credibility. The small free gift is what can bring together the buyer and the seller.
Responses on the website
The potential buyer wants to be sure of reliability of the seller. The comments left on the website can raise his confidence. Even if responses will are written by professional copywriters, but not real customers, subconsciously the client will have from it satisfaction and will want to continue cooperation.
Feedback
Contact information should be readily available to the client. The seller needs to place as much as possible information on himself and on how it is possible to contact it. An obligatory contact information which needs to be specified are phone numbers and e-mail of the address. Identifiers of the Skype and ICQ accounts, a form of feedback and online consultation will not be superfluous. By itself, the seller should not only specify the contacts, but also to be in touch at the appointed time works. Unfortunately, about it many forget.
Advertizing texts
All text information which is on the website should not only inform the visitor on the seller or on a product, but also induce it to I act. For example, placement of bright banners, use of a multi-colored font and information on special actions which can bring closer the user to purchase.
Pictures and videos
The website should not be dry verbiage of mere and pictures. Photos and videos of goods or services should cause in visitors of emotion. They should be the most ordinary and clear for clients. If there is an opportunity to insert the pictures, it is not necessary to use the beautiful photos found in the Internet at all. They only distance the client from the seller.
Work with Google Analytics and "Yandex. Metrics"
To understand the clients and also all requests and desires, it is not obligatory for seller most to foresee actions of visitors. It is enough to connect to the website Google Analytics and "Yandex. A metrics" — analytical instrumena which allow to evaluate efficiency of the website and page-by-page activity of users.