How to write mailing

How to write mailing

Mailing as the system of information and marketing maintenance is necessary for involvement of your audience in your business. Before starting mailing creation, you should understand precisely how your business functions and to be sure that your project is capable to make profit.

It is required to you

  • - Smartresponder.ru service;
  • - Subscribe.ru service.

Instruction

1. Define a mailing subject. Be guided at the same time by your interests.

2. Think up the clinging name for the mailing and for its first releases. Try to show in the name what benefit will be brought by mailing to your future subscribers.

3. Select a format in which your mailing will be published (text, html, pdf). Be defined with what frequency the mailing will be issued. Resolve this issue, proceeding from your opportunities.

4. Collect material for a mailing group. Reviews of projects, video lessons, e-books and articles of other authors and also own articles can be sources of information. The author's articles are especially important - it is your face.

5. Think up the description of a mailing group. By drawing up the description specify what specific benefits the subscriber will receive from mailing what problems he will be able to solve. Consider that the subscriber will see the short description during confirmation of the consent to receiving mailing.

6. Prepare several initial releases of mailing. Try that each letter first of all was focused on satisfaction of need of your future subscribers for useful and qualitative information. But do not forget also about the interests.

7. Strictly focus each release around something one. For example, around one goods or around one link. Do not overload release with materials.

8. Register the mailing group on distribution services. Study rules of services. Use only high-quality and known tools for conducting mailing. For example, such paid service as Smartresponder.ru or free Subscribe.ru.

9. Start release of mailing with the stated frequency. Specify in each release the name of mailing, contacts for feedback and the personal data. Surely make recommendations to subscribers how they can unsubscribe if it will not be pleasant to them.

Author: «MirrorInfo» Dream Team


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