In July, 2013 it was counted that users of social network Facebook are 1.2 billion people. The project was started relatively recently – February 4, 2004. Mark Zuckerberg also could not assume that for several years his enormous idea is transformed to the largest social network in the world.
Instruction
1. Perhaps, the popularity of Facebook is explained by the fact that it was the first social network. It became a prototype of other similar resources. Initially creation of the program which could integrate all students of its educational institution - Harvard was Zuckerberg's purpose. He dreamed to give the chance to exchange not only the text, but also graphic information, to show the relation to any given messages.
2. Earlier only those who had a mailbox in the domain .edu, that is only students or school students could register in Facebook. However within literally several months the network became so popular that there was a question of a possibility of registration of everyone. It was implemented in 2005.
3. Its sociality became the main feature of network. There was an opportunity to find and add the page of schoolmates, classmates, relatives, casual acquaintances, friends and colleagues to the profile. Each user has the right to specify only that information which he finds necessary. The more fields it is filled, the it is easier to find friends on interests. Zuckerberg considered very important an opportunity to communicate both by means of private messages, and in the mode of public comments. There was a function of commenting of photos a bit later.
4. In a year after opening in Facebook more than 1 million people were registered. In 2005 500,000 dollars, and then 12.7 million more and 27.5 million were invested in social network.
5. In 2006 the first rumors about sale of Facebook appeared. The buyer, whose name is still kept a secret, offered 750 million dollars for social network. A little later the Yahoo company was ready to pay already 1 billion. However Mark Zuckerberg was unshakable. Only in 2007 a part of shares (only 1.6 percent) it was sold Microsoft corporations for considerable money - 240 million dollars. The full cost of social network already then was about 15 billion.
6. Today Facebook brings to the shareholders more than 20 million dollars every month. However users are not tired to be surprised why all pages are not bequeathed by annoying advertizing banners yet. The management chose other way of monetization: possibility of paid creation of pages and groups for commercial firms and also different additional paid services.