The motivation is our requirements which indescribably powerfully move us in professional activity. Success of the whole enterprise depends on motivation of employees, each person for something works. The administration needed only to solve for what and to press the corresponding button.
Actually, the motivation could be perceived as a way of manipulation.
It is a little history …
The XX century generated a set of motivational theories, including, the most known, Maslow's theory and also less known models of Gertsberg, Schultz and other.
The theory of motivation of Makklelland is a model of the human wants divided into only three categories. She saw the light in 1940. Compound motivations of Mmakklelland:
- need for the power;
- need for success;
- need for participation.
At the same time unlike Maslow's theory where in a hierarchical pyramid the most part of requirements – congenital, Makkleland considers these three points acquired during educational activity, communication, the gained experience.
On points …
The first point in the theory of motivation of David Makklelland is the power. People with the dominating requirement of the power prove as the vigorous persons who are not afraid of confrontation and having oratorical skills.
It is not about careerists, and about people who want to see manifestations of the power over others. They should be attracted, that is to motivate, the following ways:
- to interest for all collective;
- to give more initiative and also means for achievement of the goals;
- to form confidence in their forces and competence.
Requirement of success – the second point of model of motivation Makklellanda. It is not about success of the specific person, and not about declaration of its success – it only emphasizes the status. Such personality is motivated by process of bringing work to a successful completion.
Such people prefer to take the responsibility and in process of opportunities to risk. Encouragement of really successful completion of the project is very important for them. If the management does not manage to find a way to encourage, they to lose the only lever of motivation on such potentially useful employees. So, for people with the need for success it is necessary to create the following conditions:
- to give feasible tasks;
- to confer sufficient powers for an initiative and capture of responsibility on itself;
- it is constant to encourage.
Final part substantial the theory of motivation of Makklelland is the need for participation. That is, it is about people who in work appreciate the interpersonal relations. The ideal coverage for such people is a social communication.
Heads have to pay more attention to personal contact with such employees, learn about their cares, families, a hobby, and it is desirable, to bring together people with such orientation separate group.
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