Each head of the company wants to see the enterprise prospering and stable therefore more and more attention is now paid to development of marketing strategy. It is well-known that the main goal of marketing consists in successful promotion of goods and services in the market and receiving the maximum profit, at the same time for its achievement the most various tools can be used. Therefore the correct defining the objectives of marketing will allow any firm much quicker and with smaller financial expenses to achieve success.
Classification of the purposes of marketing
It is possible to allocate the following main objectives of marketing which aspiration to achievement will allow the company to achieve quickly one of the leading positions in the market:
- Market purposes. In this case the purpose of process of marketing is identification of new perspective sales markets of products or gaining a considerable share of already existing market, studying the available products, strategy development of an entry of goods into the market.
- Marketing purposes. For their achievement it is necessary to solve problems of creation of favorable image of the company, growth of sales volumes, significant increase in profit and also obtaining advantage in competition.
- Administrative purposes. Here it is possible to refer improvement of its internal infrastructure (competent management, high qualification of employees, the latest production technologies, etc.) to the purposes of marketing of the organization.
- The providing purposes of marketing of the company. Refer formation of the correct price policy, improvement of quality of goods, stimulation of growth of sales due to successful advertizing campaign to them, definition of need of the population for any given goods, etc.
How it is correct to formulate the marketing purposes?
For the most effective business activity of the company the main objectives of marketing have to reach in an available form each her employee. That is they need to be expressed quantitatively, and at the same time accurately to formulate what result and through what period has to be reached by this enterprise. Therefore at defining the objectives of marketing the term of their achievement is specified in each case, the person responsible for it is designated, and certain incentives are provided for employees (salary increase, etc.) that guarantees success of the chosen development strategy of the company.
Realization of main objectives of marketing in practice
Increase in consumption of goods, growth of satisfaction of consumers with quality and the price, increase in the standard of living, expansion of target audience due to the maximum variety of the offered goods and their improvement belongs to main objectives of marketing. As a main objective of marketing is successful selling of goods and services in the market in the conditions of fierce competition, for its achievement the next events are held:
- analysis of commodity market, profile for company, and services, modeling of possible life cycle of goods and elaboration of accurate marketing strategy;
- the competent advertizing company allowing the consumer to obtain information on the provided goods and services and their advantages in comparison with other competitive types of goods;
- formation of favorable image of the company thanks to funding of science or culture, holding charitable actions, etc.;
- also main objectives of marketing can be realized in practice by creation of the convenient mechanism of sale of goods (for example, outlets in the most lively places), introductions of discounts, improvement of quality of products thanks to continuous modernization of the production technology, replacement of products by more competitive in case of obsolescence.