Advance of the website is a complex work which consists of two main stages: internal and external optimization. By internal optimization it is necessary to pay attention to structure of the website and quality of content. And external optimization means placement of contextual advertizing, links and articles on external resources.
If you have a website and you want to be engaged in its advance independently, then for a start you should understand features of work of search engines and ways of advance. A basis of search advance is internal optimization of the website. Also it is necessary to begin with it as promotion of not optimized pages will be less effective.
Internal optimization
The complex of works on advance of an Internet resource includes optimization of structure of the website, relinking of pages, optimization and an unikalization of content, validation of HTML code, search and removal of doubles of pages.
By optimization of content it is very important to check density of keywords. There is no formula by which it is possible to determine the optimum density of klyuchevik and quality of the text, however there are general recommendations to which it is necessary to adhere that text content to be attractive both for people, and for search robots:
1. It is not necessary to use all keywords in one paragraph.
2. It is necessary to avoid frequent and repeated occurrence of the same phrases, it is better to use synonyms.
3. Texts are recommended to be separated into paragraphs and also to use lists and subheadings of different levels.
4. Thematic images on pages allow to make texts more informative.
The website should be displayed correctly and equally in different browsers. Therefore check how it looks in the most popular browsers: Firefox, Internet Explorer, Opera and Chrome. If in one of browsers of a page are displayed incorrectly, most likely, in HTML code there are syntax errors, it can be open tags.
If your website works at CMS, then doubles of pages for certain are available. It should be noted that WordPress and Joomla always create doubles of which it is necessary to get rid. The easiest way of a solution is the ban of indexation of the duplicated pages. It is possible to prohibit indexation in the robots.txt file, for this purpose the Disallow command is written in it:/, and after a slash the address of the page which needs to be closed from indexation is specified.
External optimization
After the inner pattern of the website is put in order, it is possible to start external optimization. First of all it is necessary to register the website in search engines. As an alternative manual registration can place references to your website on third-party resources. Links in press releases, news, thematic articles, etc. can do it. Then search robots will independently find and will index your resource.
The main objective of external optimization is an increase in positions of the website and increase in attendance. Therefore at this stage of advance it is necessary to be engaged in advertizing of a resource which will attract new visitors. It can be contextual advertizing or placement of articles and links on third-party resources. And though links can not affect website positions in any way, they anyway allow to increase attendance.