Periodic media constantly compete with editions on the Internet. Not to lose the subscriber it is necessary to hold constantly its interest, especially in the conditions of the competition. And printing logs, and at especially online editions have pluses and minuses. If competently to integrate all advantages of each of release types, then it will allow to expand reader's audience significantly.
Instruction
1. Calculate necessary quantity of money which can leave on development of the electronic version of the log. As a rule, to create really digital edition of big scale which represents the serious project it is necessary to spend more money, than for imposition, simple printing and distribution.
2. Find the professional web designer who is capable to report most precisely mood of your edition and to create the most pleasant interface. It is the best of all that it was the constant employee in firm having an opportunity regularly to update the contents and to monitor popularity level.
3. Upload to your future site archive of numbers for previous years and provide to them free access. Unload the fresh version of the log not right after receipt it in sale, and in 2-3 days that readers managed to acquire at first number, and then to use the electronic version. It is possible to sell Internet version of the edition, however its price should be lower, than the price of the normal version.
4. A key to success – colourful announcements of future numbers and the summary. Regularly update this information always to hold the interest of the reader.
5. Do not turn the website into the normal duplicate of the printing edition. Add as much as possible additional photos, programs and news which are not in classical option. It will stimulate the reader not only to buy your log, but also to come more often on your resource.
6. Do not post ordinary copies on the created website. To the maximum use possibilities of a digital format that will allow you not only to make the maximum conveniences to the consumer, but also will allow to earn extra money.