The contextual advertizing, on an equal basis with teasers, sale of the direct spaces and links, is an effective way of monetization of the high-visited Internet resources. To maximize income from a context, it is necessary to know several simple rules.
Instruction
1. The contextual advertizing should have a client, the interested person. Remember that than above CTR, especially advertizing is interesting to your visitors. There is no sense to place the general contextual advertizing from the websites with visits less than 150-300 unique IP a day – you will earn kopeks. Many services of advertizing just do not allow such websites for participation in the programs.
2. Proceeding from CTR and the high level of visitors in day, try to monitor audience – that it is necessary for it what its age, from what cities goes traffic. So you will be able to select advertizing which will be interesting to this segment of visitors.
3. To earn from contextual advertizing, it should not be visible. It should merge with design of the website. Try to use the same fonts and color schemes in advertizing blocks, as in website CSS. Make out advertizing minimalistic. The shouting contextual advertizing can be selected with the room of its heading in a website cap.
4. Use various blocks. Do not fill the page with materials on the website three-four advertizing blocks 468x60 or 160x300. For example, use one block 720x90, the second – 468x60, the third – 160x300, and the fourth – 120x120.
5. The contextual advertizing should not be direct advertizing. In other words, advertizing should be continuation of a context, articles on the website and to have the relevant proposal. Advertizing should have the character which was as much as possible accompanying a website subject, the general concept, but at the same time not be the competitor if your website provides services. There is no sense about cars to post advertizing of underwear on the website, but also in online store of underwear to place declarations of competitors also senselessly and not favourably in terms of sales.
6. The contextual advertizing should be deep. When articles on your website "surface" and appear subjects for "beginners" in texts of narrow areas and subjects and the basic concepts, the profound contextual advertizing under articles with "cleverer" and "difficult" headings can attract the visitor – he will automatically consider advertizing the second, the deepened and completing part of article.