Success of any website in many respects depends on quality of drawing up and the maintenance of content placed on it. And all because most of users, first of all, resort to the Internet for obtaining information on the questions interesting them.
Instruction
1. Designate the purpose and tasks of the text. Try to avoid the general formulations, such as "increase in popularity of a resource", "conversion growth", etc. Actually, any publication on web pages ideally should lead to increase in indicators of attendance and activity of users. As the purpose of the text one of the following can be selected: • convince of something, talk over; • express wishes on the set subject/problem; • convey information; • call for action. In copywriting the last purpose is dominating even if content, at first sight, bears in itself exclusively information message. Such text through influence at the psychoemotional level, anyway, brings the reader to a thought of need of purchase of goods, the order of service or further reading of materials on the set subject.
2. Develop structure of article. There shall be a heading, the input paragraph / announcement, the main part, the conclusion. If volume exceeds 1500-2000 printed characters, then it is desirable to include in structure also subheadings. Whenever possible, use the marked lists – they facilitate perception of the text. Each part of article should bear in itself finished thought, and the narration to be consecutive and logically verified. If after reading there is a feeling of innuendo and inconsistency, so it is required to make changes to remove ambiguity.
3. Write easily and clear. Do not use terms which can be not familiar to the average user in article. An exception – the websites focused on highly specialized audience. Categorically it is impossible to squeeze words, unclear for the author, in article to avoid the actual errors. Heaps from verbal adverb phrases and subordinate clauses – a terrible combination for any website. Avoid offers of half-pages! Such reception which glorified, at the time, the classic Leo Tolstoy is capable to ruin any resource.
4. Use graphic elements in texts. Various styles, including bold outline and underlining concern them. The italics needs to be used extremely carefully – in a large number it is capable to make the text unreadable. Paragraphs – are obligatory, in certain cases it is desirable to separate them by a blank line. Read the monolithic text extremely difficult and inconveniently, especially if it is placed against a dark background. Even if such article brick contains information, useful to the user, most likely, the page with the publication will be closed.
5. Check literacy of the made text even if are completely sure of lack of errors. Return to article is twice one better: once right after writing, the second – after a while. Perhaps, you will have a desire to introduce small amendments. If there are doubts concerning word spelling – be not too lazy to check it according to the dictionary. After the publication on the website it will be much more difficult to correct the text. You remember if the heading and the subheading is taken out in a separate line, then the point after it is not necessary, and here the question and exclamation mark is required to be put. The pronoun "you" and its derivatives in the text turned to an unlimited number of users should be written in a lower case. In access "you" the first letter is replaced with capital only in the personal and official letters directed to the particular person. And here turns it seems "We are glad you to see on our website" instead of demonstration of respect for the reader only emphasize illiteracy of the author of the text.