The essence SEO audit is in learning how at the website the situation with advance in search engines is. During this work it is possible to analyze various data, whether it be internal or external optimization, growth of positions in delivery, positions of competitors and other parameters. The obtained information during these researches helps to define how it is necessary to develop the website successfully to progress in search delivery.
What includes SEO audit of the website
To carry out SEO the analysis of the website, it is necessary to consider various elements which need optimization. During this work it is checked whether optimization of any given element and also what quality of optimization, whether completions are necessary was executed. For example, existence of the addresses of pages, clear for the person, on the website is checked. Yes, these addresses are necessary for search advance, but far not everywhere they will be equally useful. In some parts of the website they can be not done at all, but to understand where they are necessary and as it is better to implement them, important to carry out SEO audit.
It is necessary to investigate also other elements of the website. It is necessary to perform optimization of headings and descriptions of pages for improvement of attractiveness of snippets. The fact is that thanks to a qualitative attractive snippet it is possible to increase considerably click-through rate according to the link of the website in search engines. Also it indirectly promotes growth of positions in delivery thanks to behavioural a factor.
As for the main content, during SEO audit it is checked whether optimization of pictures, texts and other elements of the website was executed. All texts should suit well on relevance to certain key requests. It is also important to perform optimization of graphics images. And any kind of content should be unique, such content is attractive to search engines and exactly thanks to such content it is possible to develop a resource successfully. Use of keywords in texts and also in important tags allows to improve relevance of pages considerably. Therefore it is necessary to optimize competently content under a semantic kernel.
When it is necessary to carry out SEO audit
As a matter of fact, throughout all development of the website it is necessary to trace the promotion course constantly. Of course, it is not obligatory to do the detailed analysis of everything that is only possible, it even is not necessary. But it is necessary to select certain moments and to trace them. For example, during the detailed analysis it was found out that very much the fact that because of incorrect operation of the engine duplicates of pages appeared impeded progress in searchers. When the problem was fixed, it is necessary to monitor that this problem did not appear further constantly. Also it is necessary to monitor change of a situation in search delivery. If the situation does not change in the necessary party, then it is necessary to carry out additional measures for different elimination of problems.
It is also important to carry out SEO audit at the initial stage of development of the website to evaluate its potential and also to develop an effective strategy of promotion. It is still important to resort to detailed SEO audit when there are complex and unclear problems with advance. These are the most obvious situations in which it is simple not to do without analysis of the website of this type.