On counters there is a lot of everything that the person already finds it difficult to be defined what to pay attention to, buying some product. When choosing, many factors, since feeling of hunger to music which sounds in shop act at present on us. Let's analyze our mistakes.
Advertisement
We want it or not, but advertizing very strongly acts on us. We often in shops choose those products which advertize. It is easy to explain it: the person doesn't love uncertainty. Present: you got to the company where all strangers, and to you it isn't really comfortable. Suddenly (about happiness!) you see the acquaintance … The same principle and in shops. On shelves where all unfamiliar brands, you will give preference of that which more or less is familiar to you (because you saw advertizing).
Health, happiness, love and kindness … anything are promised us in advertizing. But tell how it is possible to believe that Coca-Cola brings happiness?
Packaging
What is your profession? Doctor, engineer or designer? How many did you study to become the professional? There are professional marketing specialists who long studied which work is to think out different tricks to draw attention to certain goods. Such trick, one may say, is also packing. Once in the Test purchase program put such experiment: the same product was packed into different packings, put next to each other. One was bright and beautiful, and another - quite modest. At the same time because of packing on goods there was a price much above. It turned out that people bought what was in beautiful packing, overpaying only for appearance. We too very often buy something only because we like packing.
Taste
We very often judge quality of a product to taste: if it is tasty, everything is all right if isn't present - it is not really qualitative. Really, the taste - very important factor, but it can not always be a quality factor. There is a huge amount of fragrances, flavor enhancers which add to food. From them food to become very tasty and fragrant therefore so it is pleasant to us. Moreover, we so got used to such "bright" tastes that natural products already not so are pleasant to us.