Technical progress was strongly included into our life. There are no doubts that it influences the person, his way of life, mentality. Existence of such phenomenon as augmented reality, its value and a role in our life of many forces even to be afraid – she can make possible manipulations with actions of people, but whether so it?
Augmented reality – what is it?
In English the phenomenon is called augmented reality, for short AR. This abbreviation can often be met in articles, in literature and so on. Augmented reality is the environment created by means of imposing of objects, any information on the real world which is perceived by the person. Various devices and gadgets serve it: computers, tablets, smartphones, special glasses. Virtual and augmented reality – not the same. In the second case the picture of surrounding reality is changed, but not replaced with the world on other side of the screen, as in the first.
How does augmented reality work?
The devices creating it have to correspond to such principles:
- combination of virtuality and reality in which the second prevails;
- dimensions of virtual elements thanks to which they are visualized from any foreshortening;
- interactivity of the objects integrated into reality.
Describing as AR works, we will mark out the main principles:
- Basis of creation of augmented reality – the device equipped with the camera, the special software. When the gadget goes to a certain object, it is distinguished by the software.
- Then from a cloud the device loads information on this object, imposing it on the last. Thanks to it it finds a three-dimensional format.
- Augmented reality can broadcast data which arrive from objects in real time. It can help to operate them with use of gestures, voice commands, the touch screen.
- In process of the movement of the user the orientation, the size of the display of augmented reality is adjusted in the automatic mode. Irrelevant data vanish, and new information comes to their place.
- In a cloud there is a digital model in a three-dimensional format, being the digital double of an object. It collects data on him, scaling on it relevant information.
Use of augmented reality
In this century of AR it is used widely and in the long term development of this direction is expected. Today augmented reality is applied not only in the game industry, but also in many other spheres:
- education;
- medicine;
- advertisement;
- tourism;
- industry;
- construction;
- art;
- children's sphere.
Augmented reality in education
More often in educational institutions as the training materials electronic devices take root. The system of augmented reality in training shows high efficiency that is confirmed by researches. They showed that information is acquired 90% more successfully when using AR. The efficiency of such approach can be explained with such reasons:
- Presentation. When studying three-dimensional model of an object it is possible to study all its details which can be not noticed in a two-dimensional projection.
- Visualization. The complemented three-dimensional reality gives a clear idea of objects thanks to what they are better remembered.
- Interest. It is more fascinating to study a training material by means of modern technologies, than to do it in the standard ways. Bright living characters, the recovered pages – all this helps to penetrate into the meaning of material, to understand difficult details, to acquire it quicker.
Augmented reality in medicine
It is used in its many industries:
- Surgery. Students of medical schools not only in detail study anatomy in augmented reality, but they also have an opportunity to practice in it in carrying out operations.
- Anesthesia. AR is capable to facilitate a pain syndrome, to save from phantom pains. Images with a positive emotional color which distract the patient from pain, unpleasant feelings are for this purpose used.
- Invasive procedures. The special scanner illuminates the patient's skin with the subsequent projection on it of veins, the smallest capillaries. Thanks to this technology, more exact manage to simplify and make process of blood sampling, intravenous administration of medicines, installations of droppers.
- Stimulation of protective forces of an organism. Augmented reality and virtual reality can participate in this process. With the help to the last patient the picture of how cages of its organism successfully fight against pathogenic organisms is given, giving it such installation. In virtual reality of people can visit the fictional world in which he is healthy that he helps to recover quicker.
Augmented reality in advertizing
In this sphere of AR it is used long ago. Augmented reality in marketing helps to convey to the consumer information on a brand brightly. Advantages of such approach are:
- Novelty. The company applying such technologies receives many times a bigger response from the consumer.
- Availability. Creation of standard advertizing is more expensive, than use of augmented reality, and efficiency of the last above.
- Emotional connection. Thanks to AR the consumer clearly imagines the advertized goods that forms desire to get it.
- Creation of the constant customer base. The consumer becomes more loyal to the brand which is moving ahead by means of such advertizing.
Augmented reality in tourism
In this sphere any innovations to the place. Development of augmented reality in the field of tourism is made in several directions:
- The tourist in any point will be able to define location and the necessary way by modern technologies, to create a route.
- Providing information. This direction is convenient for excursions. Services of the guide can not be necessary for the tourist – having directed the gadget to a sight, he will obtain all data on her.
- Demonstration. Modern travel agencies visualize before clients of feature of a potential tour to a certain area.
Augmented reality in the industry
AR in many spheres of production is applied. Augmented reality acquired relevance in the industry thanks to such advantages:
- The help in selection of details and tools at production of products.
- Thanks to augmented reality it is possible to define what details demand completion.
- Accuracy of assembly of products increases, and time spent for this process is reduced.
- At the plants and other enterprises by means of AR the instruction for production is given by the worker that facilitates and accelerates organizational process.
Augmented reality in construction
For this sphere of AR – a find. Application development of augmented reality for construction gives such advantages:
- Possibility of creation of projects in a 3D format with the subsequent their transfer to the place of building.
- Visualization of the end result of the project thanks to which it is possible to avoid mistakes in it.
- Possibility of creation of perfect design of construction and all its rooms.
- Exact calculation of the estimate, correct selection of construction materials.
Augmented reality in the museum
Art continues to occupy an important role in human life. The present managed connect it to the latest technologies, so, augmented reality of AR can not only increase interest in works, but also make acquaintance to them more interesting. At guidance of the gadget on museum piece the user obtains information on it on the display. There is a lot of advantages of use of augmented reality in the museum:
- Fast access to the necessary data.
- Demonstration of all beauty of the interesting model, opportunity to see it in composition with other works of art.
- Access to any exhibit.
- Assimilation of bigger amount of information. With modern technologies it is more fascinating to perceive works of art.
Augmented reality for children
Development, training, education – all this can be realized with application of AR. Books, electronic devices and such devices as augmented reality glasses are for this purpose used. One of the developments which are break in this area – the virtual teacher interacting with children in real time. The special attention is deserved by the games with augmented reality which are not only entertainment, but also the valuable training material.
The factors interfering development and distribution of augmented reality
AR knowing about all advantages, do not doubt prospects of development of this direction. There are some problems which can prevent it:
- Low level of awareness on opportunities which are given by augmented reality in the future and in the present. It arouses mistrust, and at times and unwillingness to spend the time and forces for studying the new horizons.
- Mentality. The speech about a popular position and it is so good and unwillingness to change something, to master, introduce.
- Technical restrictions. Not all modern devices are capable to show that power which is necessary for creation of augmented reality.
- Lack of content. In any scope of AR information is necessary. Those who are involved in any given area in which the complemented and virtual reality is used have to create content because it also is its starting point.
- Need for a strong communication channel. It is one more technical problem which, as well as others, can be solved over time.
Augmented reality – any more not the myth, but the direction which enters human life more and stronger. It is demanded in many spheres, bringing benefit. It can become an argument for development of AR though there are also factors which interfere with it. Such option is probable taking into account that the technical aspect of a question will be solved within IT progress, and the value of this technology will be recognized.