The sponsor's help is necessary in different spheres of life. Often it is relevant for public organizations and churches. To receive affirmative answer from potential benefactors, it is important to know how to address. We suggest to learn what has to be the best fandrayzingovy strategy.
Fundraising - what is it?
The concept of fundraising has the American roots. In America it can be used in the sphere of the non-profit non-state organizations. The term comes from the English words fund – means and raise – collecting, stay. Fundraising is a process of attraction of external resources for the company for the purpose of realization of any purpose or implementation of the project, activity in general. An excellent fandrayzingovy example - collecting material supplies for the organization of a concert of talented and very perspective musician.
Fundraising and public relations
Technologies of fundraising and in the PR companies are applied. Both processes are stage-by-stage and demanding accurate planning, systemacity and surely study of details, control over performance of one and all tasks and also creativity and rapid response. The Frandayzing actively applies PR methods in the work with the purpose:
- Creations of image for the company.
- Informing people about socially important projects, that is about work of the organization.
- To interest possible sponsors.
- Supports of society and self-government institutions.
Types of fundraising
On a way of implementation each successful fundraising is divided into such types:
- Internal fundraising – the staff of the organization independently is engaged in ways of development and realization of search of financing.
- External – professional consultants for fundraising are engaged in search of financing. In this role independent experts and special fandrayzingovy firms quite often act.
Where fundraising methods are used?
There are such methods of fundraising:
- Telefundraising – the address about the help to potential philanthropists the fax or by phone.
- Post fundraising – is the address to potential philanthropists by mail.
- Individual fundraising – address philanthropists in a personal conversation.
- Solofandrayzing – support acquisition.
- Sobytiyy fundraising – holding various actions. It can be auctions, exhibitions, lotteries, the presentations.
Fundraising in the social sphere
With confidence it is possible to call this type of activity creative as non-profit organizations not and are not enough. For this reason the address with the purpose to help has to be really original. The address will be more unusual and more interesting, the more there will be chances to receive this help. There is fundraising in social work which is directed to assistance to all unprotected population groups, needy, to veterans and pensioners here.
This sphere of sponsorship is the most traditional and is carried out often by both the public, and state organizations and funds. Activity of Society of the Red Cross can be an example. In this case representatives of charity organization appeal to potential sponsors in rendering the organization to financial support. Sponsor's activity is favorable to the companies as:
- Provides with high degree of recognition and creates positive image in the market.
- Is the additional and embedded advertizing.
- Guarantees recognition of the sponsor in different mass media.
- Attracts participants of various sponsored actions to other own projects.
- The successful sponsor's project is pride and difference in the competitive environment.
Fundraising in the sphere of culture
The frequent phenomenon fundraising in culture. Here it goes for support of the fine, musical arts, literature, theaters, cinema, museums and libraries. Many businessmen in this sphere are involved by ample opportunities for advertizing and formation of reputation of firm in the cultural environment which allows to leave as much as possible in society. For foreign benefactors it is an excellent way to escape on the international market, having shown the interest in the culture of the country. Creativity and human values are so supported.
Fundraising in education
Sometimes third-party material resources and in education, as on the initial, and high, higher school are attracted. Here, as well as in other industries success in fundraising depends on specifics of activity of the potential sponsor. So, if to address representatives of the government or heads of educational institutions, there will be more chances to receive affirmative answer. Sponsorship will create image of care about younger generation and will promote establishment of communications with young perspective specialists.
Fundraising in sport
Different mechanisms of fundraising are used in sport. Attraction of material supplies is necessary for development of sports, participation of athletes in competitions, the Olympic Games here. In this sphere it is possible to ask for the help profile state authorities, businessmen, all who can be interested in development of sport.
Fundraising in church
Successful fandrayzingovy activity happens in the spiritual sphere. Quite often priests and strangers to whom the spiritual sphere is not indifferent ask for the help. Often the whip-round purpose – creation of church, the temple. Sometimes material supplies are necessary for treatment or food of the needy population. Thanks to modern technologies, it became much easier to collect pozhertva. So, it is possible to ask for the help on social networks, on the websites or other ways on the Internet. It is possible to ask about the help businessmen, representatives of public authorities of management.
How to begin fundraising?
To begin fundraising, it is important to have definite purposes, that is to know a coma and for what material supplies are necessary. The church and fund raising for creation of the new temple can be an example. One more possible option – collecting money for opening of an exhibition of the artist. In sport the fundraising can consist in receiving money for the athlete's trip for participation in competitions.
Besides, features of fundraising consist in ability to correctly formulate the address to potential benefactors. Here it is important to tell about importance of material supplies in a specific case. If the whip-round is connected with the specific person (the athlete, the artist), it is necessary to show his achievements and to acquaint personally. The sponsor has to be convinced that such investment really significant. It is important to find possible sources of attraction of resources. Can be them:
- companies;
- individuals;
- funds;
- public authorities.
All of them can be:
- financial sponsors;
- sponsors on profitable terms barter;
- investors;
- patrons;
- donors.
Fundraising - the interesting facts
There are many interesting facts about fundraising:
- The concept professional fundraising - the person providing services in attraction of resources independently or as option on the contract. The professional fundraiser – the employee of the organization which is looking for ways of attraction of resources.
- Barack Obama's team was the organizer of record fund raising on an election campaign in 2008 by the efforts, raising funds of the lower population groups.
- Fundraising business of the XXI century – can take part in charity everyone. The participant needs to contribute $100 annually. 50% of means will be enlisted into the account of charity organization, and the remained 50% will be distributed between participants of structure.
Fundraising - books
Special literature will help to learn about rules of fundraising:
- Fundraising: where and how to take money? Myths. Laws. Counters. Personal experience Roman Maslennikov. It is told about personal experience of the author in search of the best ways of search of sponsors. The book will become interesting and informative both for the beginner, and for already experienced fundraiser.
- Successful fundraising John Bagli. In the book the author shares the developed experience in this sphere with the readers and analyzes possibilities of use in the different countries.
- Fundraising for non-profit organizations as technology of success Irina Albegova. It is told about a concept of fundraising, and ways of involvement of benefactors for non-profit organizations are analyzed.