Links – one of key links of search engine optimization of the website. For effective advance it is necessary to know all statistics. However the analysis of links to the specific page is accompanied by certain problems.
Instruction
1. The analysis of links to the specific page, is carried out, as a rule, by means of different programs or services. In the procedure there is nothing difficult: it is enough to enter the address of the necessary page and all list of the addresses containing the reference (or almost all) it will be provided to the user.
2. However not all programs and services can find all references. As a rule, they use algorithms of search engines and just forward necessary data to the user. But there are also applications using own bases and also set of answers of several search engines.
3. But the main problem consists in the analysis of a situation. The naked list from pages with the link, in fact, gives nothing to the user. How to check them on it is necessary quality and subject? How to calculate how valuable were links to the page?
4. The first way is rather simple – it is necessary to visit manually all sites and to analyze their contents. As a rule, look at indicators of tITs, PR, design of the website, quality of content, the number of links on the page arrangement of the link and an anchor.
5. tITs and PR are indicators of search engines of Yandex and Google respectively. The they it is more, the better. Design of the website – an indicator subjective, however the qualitative design created for people it is easily possible to distinguish from the website created for banal receiving profit. The number of links on the page – the are less, the better.
6. It is easy to determine quality of content by existence of literacy, logical coherence and disclosure of a subject. If the link is located in article – it is good if somewhere in the menu – too it is quite good, in the basement of the website – it is already worse. The anchor is a text of the link. It is desirable that it was thematic.
7. The second way consists in automation of the manual analysis. The majority of indicators will simply display to you in finished form. Minus is that the majority of such programs paid, and they cost expensive. Besides, their analysis not always exact, some pages it is necessary to recheck. However if you develop the large project, then not to do you without automation.
8. One of the most popular such programs is Yazzle. In addition to verification of back links it has also a set of other functionality. It shows the link address, an anchor, website indicators and also the number of other links on the page (both internal, and external).
9. One more program – TrafficLinks. At it honor functionality same, as at Yazzle except that it still shows existence of the nofollow tag (closes the link from indexation by search engines) and also closing of links in the robot.txt file (is also responsible for indexation).