By optimization of the website it is important to know competition of keywords by which it is planned to advance it. Requests usually are divided into low-frequency (LF), mid-frequency (SCh) and high-frequency (HFs). However at different requests the ceiling of rate therefore in each case the competition is calculated individually. It is also influenced by several other factors.
It is required to you
- - access to search engines
Instruction
1. At first look how many pages the searcher in response to your request gave out. This number of pages which the search engine considered relevant.
2. The more in the TOP of homepages of the websites, the competition of request is higher. Also look whether often the keyword meets in headings of pages.
3. Pay attention to existence of advertisements in delivery (Yandex-Direct, Google-AdWords). The more requests, the competition is higher.
4. If you are interested in statistics of Yandex, come on wordstat.yandex.ru. Enter a keyword which interests you, and click "Pick up". You will see how many times in a month this request and also the search queries related on sense was made. Do the same in other search engines which interest you.
5. Analyze the TOP of the search engine on this request. The more websites in the TOP on it - the competition is higher.
6. Analyze quality of optimization of the websites on which pages the required word or a phrase meets. The more the websites performed high-quality optimization on this request, the more you have a competition. Respectively, you will also need to optimize the articles.
7. At the high competition the active regional optimization is also conducted. I.e. the region of request and regions of the websites in delivery match. For example, you enter a keyword in Omsk and see the Omsk websites in delivery.
8. Pay attention to domains in delivery. If in the TOP there are a lot of domains of the third level which are located on free services for creation of the websites (ucoz.ru, narod.ru, etc.), most likely, the competition is not high. People who do not spend money for purchase of domains it is frequent as well do not pay attention to optimization.
9. Look how many times in delivery meet phrases "It is found according to the link". Such websites are because of existence of links to them and in the text of the pages have no keywords. The more such websites, the competition is lower.
10. In addition to a manual way of determination of competition, at will also use special software, for example, of Seopult.