Opening of the radio station is labor-consuming, costly, but at the same time very profitable business. Here only profit can and be not seen if nonprofessionally to treat promotion of the creation. Planning broadcast of radio at itself in the city, it is necessary to make the accurate plan and to elaborately advertize frequency, without seeking to compete in popularity with the taken root radio masters.
Instruction
1. You need the decent amount of money which is calculated from your requirements, population of the city and ways of promotion. It is undesirable to save on a promotion stage, think of means in advance. Begin to advertize frequency a month before the beginning of broadcasting. Not earlier, because citizens quickly forget information which is born to them by a set of advertizing materials, but also not later because there is a risk not to manage to capture advertizing all target audience. First of all give advertizing to all media existing and making contact with advertisers. The reader should remember a logo of your radio station, frequency and the beginning of on-the-air. Make calculations on the fact that all information should become familiar to citizens or even to bother a little.
2. Adjust mutually advantageous working conditions from media. Many newspapers or TV channels like to work on barter, especially with authoritative media. So if you are going to broadcast the popular and proved radio, then can expect high-quality promotion in exchange on further cooperation.
3. Place emphasis on outdoor advertizing. Do not hesitate to use loud slogans, it is very easy to work with new information sources because among residents there are no developed stereotypes about your radio station yet.
4. Give an interview to some dear announcer on radio or to the leader of local news. Describe new radio station how many it works in other cities and what her creators what awards received managed to achieve. Tell about what will be broadcast on air for what audience of radio it will be designed what aims you pursue, broadcasting this radio in the region.
5. Thinking over the advertizing company, place emphasis on differences of your radio station from others, already taken root in the city. Study mentality of locals and submit that information which will interest them. Would be unreasonable in the small provincial working town with the population of 400,000 people to advance radio which main part of air will argue on poetry, history or the structure of the state. And here musical or entertaining radio has chance to receive a good response in such places.