The beginning copywriters, often guess meeting in orders of the requirement to fill out metatags and to squeeze keywords. Often ask to write the text ""for people"", and to surround keys with the relevant text. It is enough to understand once, what is it, and the majority of questions disappears. But a practice is perfected all life.
Let's sort the main terms and concepts which meet in work of the copywriter.
Initial terms
The copywriter – the person who writes unique texts, without remaking others, but on the basis of several sources.
The rewriter – the person who unikalizirut other texts, leaving the main sense.
CEOs articles – are written in the basic for robots, are sated with keywords, for the person are indigestible.
Articles for people – quality material with use of keywords and their derivatives. Written for reading by people, with the maximum disclosure of information.
The selling texts – the commercial texts aiming to capture attention of the reader and to bring it to a certain action (call by phone, filling of a form, etc.).
What is metatags
Metatags – specially constructed offers on the basis of keywords, for increase in visibility of material in search engines.
For the copywriter it is enough to know 3 main metatags:
- Title;
- Description;
- Keywords.
As a rule, the beginning copywriters are lost at the sight of requirements of the customer to fill out metatags.
Title – heading which is visible in a line of the browser at an input on the website. It is written with use of a keyword and should differ from the name of material a little.
Description – the description of a product about which it is written in article from the attractive point of view. This metatag appears in search delivery.
Keywords – keywords which were provided by the customer or which should be found (about it in settlement material). Keys are necessary for search robots quicker to find material on certain requests.
Keywords are proceeding from rate of requests on the topic interesting the customer.
For this purpose there is a special service of Yandex-Yandex Vordstat. It is enough to enter the required word into a search string of service or the phrase as its analytical machine will give full result on interrogation rate.
Relevance and design
The contents of article should be relevant in relation to keywords, that is correspond to them thematically.
Execution of article becomes tags:
- H1 - Heading;
- H2 - Subheading;
- H3 - The enclosed subheading.
Further business, as a rule, does not go.
The marking of tags of design directly at delivery of material becomes in the visual editor.