Keywords are such phrases on which people find article or the whole resource in search engines. They give an idea of the basic concepts, the main moments in the specific text. All words or phrases on which optimization of the website is performed are called its semantic kernel. The correct inclusion of these phrases allows to advance the website on certain requests, so to make it more popular for users.
Instruction
1. Correctly select keywords for the website. Find interrogation rate by each keyword in search engines. It is necessary to adopt as high-frequency requests which are popular, and rare requests which call so-so and low-frequency requests. It is possible to select keywords from each group of requests, everything depends only on specifics of the website. It is necessary to remember that on each key on the website there has to be a relevant information.
2. Squeeze keywords, without focusing on them attention. Not so important, on what subject there will be a provided information. The main thing is to try correctly keys and to harmoniously insert them into the text. Remember that articles intended for advance of the website should be perceived by search robots, but not push away readers. The more direct occurrences of keywords will be in the text, the website in the list of the most demanded will be higher.
3. Insert direct entries of key phrases and into article heading, and into heading of the first level. Robots instantly react to such phrases and regard the page as more relevant. Respectively the website will be located in the list of the most popular. Remember that there are also indirect occurrences which is the same keys, but changed on a case, number or on a word order. Too insert them into the text, but in any place.
4. Highlight keys in bold type and use as signatures to images. It increases the maximum number of use of these words, besides it will be not so noticeable for the reader, but it is obvious to robots.
5. Consider that how many times to squeeze keywords. The text should be read and bear information corresponding to request easily. Pay attention to such concept as density of keywords which means the relation of total number of keys to total number of words in the text. Advancing the website in a top 30 or 10, insert 3 or 4 keys on each 1000 signs of the informative text. As competently made article, especially if in it low-frequency requests are used, with ease will advance the website in ranks of visited.