The exchange of links is the irreplaceable tool for website promotion and also earnings on providing these services. For this purpose at it the special mechanism of interaction between webmasters and optimizers is used.
Functions of the exchange of links
The exchange of links represents a system for purchase and sale of reference weight on the websites which is organized by the principle of commodity exchange. These resources are used by optimizers for website promotion and also owners of pages for earnings on the Internet. Attendance of the website in many respects depends on its positions in delivery on key requests in search engines. The more links conduct on the website with other resources, the its positions searching are higher. The exchange acts as the intermediary between the owner of a resource and the customer optimizer. The optimizer gives references to the websites which need to be advanced in search engines, and the webmaster for a certain payment places these references on pages of the web resource. At the same time the customer himself selects the site for placement.
Mechanism of work of the exchange of links
The exchange acts also as the tool for the accelerated optimization, as much as possible simplifying process of obtaining a large number of external references which cannot just be reached at manual exchange. At the same time similar exchange is prohibited by search engines. Abuse of reference weight can lead to "ban" - a website exception of extradition of searchers. However mutually cooperation at the exchanges usually is not punishable.
For webmasters of the exchange of links – very favorable way of earnings. Having at the order at least one website with high attendance, it is possible to receive quite good money, selling it as the site for placement of advertizing links. At the same time the price for service depends also on how search engines evaluate a resource. The websites have tITs (index of citing) which is formed by automatic systems of Yandex, and PR (Page Rank) exposed by Google search engine. The these indicators are higher, especially high positions are taken in search engines by the website, and the more chances at optimizers are good to advance the resource through placement of links.
Thus, having registered at the exchange of links, the customer optimizer can select the site proceeding from the budget and also objectives. It is possible to place references on less untwisted resources that is cheap, but is not really effective for fast advance of the website. Sites with high tITs and PR – more expensive also allow to popularize the website as soon as possible. Besides, at some exchanges also automatic placement of links on suitable resources is provided.