The Perrier mineral water is not just drink, and a symbol of good taste and elegance, attribute of the successful person who cares for the health. This water not only has health giving qualities, but also has the history.
Perrirer drinking water: brand history
The natural source from which "Perrier" is got was found in the small village of Vergeze in the south of France. There was this curative key in prehistoric times thanks to mixture of rain water and volcanic gas which broke through through mountain layers and got out in the form of the raging geyser. The surprising source began to be called locals of Les Bouillens that is meant by the "boiling water".
In 1863 the emperor Napoléon III published the command which assigned an official title of a curative key to this place. And in 1898 the source of Les Bouillens was bought by doctor Louis Perye. He for the first time conducted a medical research of water that affected its popularity among general public. But it wasn't succeeded to adjust business on production and sale of this unique Perrier drink nevertheless, and soon he sold a source to the English lord John Harmswort who was much more successful businessman.
He based the new brand, having called by her name of the former owner, and thought up that unusual form of a bottle reminding a droplet of water which is the business card of "Perrier" to this day. Thanks to Harmswort's efforts this mineral water became known not only in the European countries, but also in the British colonies. In 1908 at the international exhibition in London water under the Perrier brand received the Grand Prix that for the first time marked its world recognition. But after sale World War II sharply fell, and the Hamsvorta company began to sustain losses. In 1947 it was saved from ruin by the stockbroker Gustave Levene who managed to modernize production and even to begin supply of water to the USA thanks to what affairs of the company took a turn for the better again and sales increased. In 1992 the Perrier trademark passed to the world famous company Nestle which continued its successful development. Now this water is drunk in 150 countries of the world. The Perrier brand is very well-known also among fans of tennis. The water produced under these the name is official drink of the Roland Garros tournament.
Than Perrier water is useful
Perrier mineral water is positioned in the market of drinks as replacement to sweet sparkling water, useful to health, and to cocktails. She is obliged by the peculiar taste to the exclusive force of vials of volcanic gas and also absolutely low content of sodium. Besides, "Perrier" has natural purity of the real spring water, perfectly refreshes and has unique structure of the mineral salts which are well influencing digestion.