Involvement of the buyer is the field of marketing and rather exact science. That people willingly went to do shopping to this shop, it has to offer them something bigger, than just goods. But also the excellent mood, increase in a self-assessment, an opportunity to save that upon purchase of things from the person of a shower sang, and positive emotions burst forth. Good music, special colors and various smells for involvement of buyers are classic methods which are used practically in all supermarkets. But to differ from competitors who apply the same counters something else is necessary. A creative find which will allocate this place from a number of similar.

The business development strategy is a science which businessmen comprehend for many years in higher educational institutions, at seminars and master classes. In one article it is possible to talk about how quickly and correctly to develop business only very descriptively.

Any expert in the sphere of sales will tell – it is much easier to sell goods, than service. The service represents something intangible, with unproven effect and to convince the client that it will really benefit, getting service, it is much more difficult, than to show it to good effect ready. However, if the nobility as it is correct to sell services, then it stops being complexity.

Margin – the term which is used in exchange, trade and banking practice. It is used to specify a difference between the total price and unit cost. Now it is necessary to understand how to calculate a margin and what values need to be had for this purpose.