Search advance in Yandex is one of the main items of expenditure of owners of the websites of the firms advertizing and selling the goods online today. To receive significant traffic, it is necessary to bring a resource to the first positions of SERP on the interesting requests. Concerning high-frequency highly competitive requests it is represented very difficult task. However in regional delivery the competition is lower and if to tie the website to the region, it is possible to reduce the budget by advance ten times.
It is required to you
- - browser;
- - connection to the Internet;
- - possibility of editing and adding of information on the website.
Instruction
1. Make geographical focusing of subject of the website. Add thematic content or process a part already existing so that the semantic kernel of a resource was enriched with geo-dependent requests. For drawing up lists of requests which can add a semantic kernel use services of statistics of search engines. For example, wordstat.yandex.ru.
2. Fill up the external reference mass of the website with links with geo-anchors. Make purchase of links at the specialized exchanges. An anchor sheets on which purchase will be made should designate accurately a regional binding (it is desirable, to within the city).
3. Add on the website the page with contacts of the firm if it is possible. Contact information owes include phone with the indication of the city code and also the full address with the name of the city and the zip code. It is desirable to specify location of office on Yandexof -cards and to implement a fragment of the interactive map on this page.
4. Specify the region of the website in the panel "by Yandex. Webmaster". Register in this service if the account is not created there yet. Add the website to the panel and confirm the rights for management to them by means of one of the ways described in documentation of service. Click the link with the name of the domain of the website on the homepage of service. Expand the section "Website Geography" of the side menu. Click the link "Region of the Website". Set the region of a resource, having filled the form which is contained on the page and having clicked "Install". At the same time it is necessary to enter the page address with contacts of the firm added on the third step in the URL field.
5. Try to add the website to one of regional sections of the directory of Yandex. If the website is passed, the region can be assigned by the editor of the directory. In case of existence of available funds, submit the application for paid adding. The website should be very qualitative and contain up-to-date information, otherwise the application will be rejected. It is possible to submit the application and for free adding, but there are no guarantees concerning terms of its consideration.
6. Conduct a small campaign in the system of contextual advertizing "Yandex.Direct". Register in a system. Add the website and specify its region. Recharge for the minimum sum. Create a campaign with very narrow targeting considering geographic location of the user. Set minimum price for click according to the declaration. The moderator "Yandex.Direct" can also tie the website to the region.