Market researches are extremely popular today. They are conducted for studying the market. The market research consists of collecting, the analysis of information, its processing and delivery of result to the company management.
What requires a market research
Let's say you decided to open new shop. How to learn – this idea is successful or not? It is possible to open shop and to check correctness of the decision in a year. But it is better to conduct a market research which will help to make the right decision. Of course, a guarantee concerning opening of new shop you do not obtain 100%. However the market research will give useful information. Having studied it, the company management will be able to make the right decision.
Stages of a market research
The market research allows to learn tastes and preferences of consumers. Any research consists of a number of consecutive stages. Everything begins with problem statement and defining the objectives. It is the first stage at which the working hypothesis is made. During the market research it has to be either is confirmed, or disproved.
The second stage consists in development of the plan of a research which consists of a concrete set of actions. The plan in details registers on paper. The problem is surely designated, at the same time it should not be confused with a hypothesis. After that it is necessary to define target group – potential buyers of your goods. The sample of representatives of target group also allows to conduct a market research. Surely specify in the plan for the nature of a research. It can be: descriptive, fact-finding and also experiment. Estimate costs of carrying out a market research. Usually they are divided into two groups: temporary and monetary. On it preparation for carrying out a research is complete and it is possible to pass to a research essence. The third stage consists in collection of information. All methods of collecting divide into two groups: methods of field researches and methods of desk researches. Treat to the first group: research, observation, experiment, experts-consultants. In process primary information, that which never was anywhere gathers. To the second group, desk researches, studying secondary data belongs. The fourth stage is an analysis of the obtained information. All data group, for the best perception of information create tables and charts. Information has to move in legible form. The fifth, last stage, consists in providing information to the management. The market research represents difficult process which performance demands professionalism from organizers and participants. It is the best of all to trust a market research to the large companies which specialize in this sphere.